advertising · technology

“Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?

  What is “data leakage”?  It’s when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user.  Once they’ve done so, they can sell advertising to brands and “find” those users at all kinds of websites, rather than on the website where they started. The…… Continue reading “Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?