advertising · privacy

How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy

By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that respect users’ choices not to be tracked. It’s one goal of the Information Trust Exchange project to help publishers…… Continue reading How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy

advertising · privacy

A new year’s resolution: The end of ‘right ad to the right user at the right time’

By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting across the web is unsustainable and likely to become less available…… Continue reading A new year’s resolution: The end of ‘right ad to the right user at the right time’

advertising · identity · privacy

How the Information Trust Exchange may be able to reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information

Our collective hope is to improve the relevance of ads you see, which should improve the user experience. The ITE will be able to enforce rules that forbid targeting individual users who value their privacy higher than targetted advertising. They should have that choice. Thus the ITE’s goal is to the make a better, more trust-worthy market…… Continue reading How the Information Trust Exchange may be able to reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information