advertising · identity · privacy

How the Information Trust Exchange may be able to reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information

Our collective hope is to improve the relevance of ads you see, which should improve the user experience. The ITE will be able to enforce rules that forbid targeting individual users who value their privacy higher than targetted advertising. They should have that choice. Thus the ITE’s goal is to the make a better, more trust-worthy market…… Continue reading How the Information Trust Exchange may be able to reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information