By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud are largely priced in—so legit publishers, not advertisers or intermediaries,…… Continue reading Surveillance protection: Key benefits for publishers
By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from multiple services and sources. News organizations – legacy and new – would like to be the best-possible source for those users to receive a timely diet of information that matters. Now, people on…… Continue reading Concerning the future of news: Three views, two requirements and an inflection point?