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Surveillance protection: Key benefits for publishers

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud are largely priced in—so legit publishers, not advertisers or intermediaries,…… Continue reading Surveillance protection: Key benefits for publishers