advertising · background · privacy

Surveillance protection: Key benefits for publishers

By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of fraud are largely priced in—so legit publishers, not advertisers or intermediaries,…… Continue reading Surveillance protection: Key benefits for publishers

advertising · explanations · research

An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks

By Bill Densmore and Don Marti RELATED LINKS: What is data leakage?  How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem  INTRODUCTION Web sites that depend on reaching users with trustworthy content are part of what we’ll call  “Team Signal.” They are in a contest with…… Continue reading An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks

advertising · privacy

How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy

By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that respect users’ choices not to be tracked. It’s one goal of the Information Trust Exchange project to help publishers…… Continue reading How a news-industry trade group may be helping regulators (and the ITE) to support quality and privacy