advertising · collaboration · ownership

TrustX intentions might help fix digital advertising for publishers — and users

By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the potential to cut down on problems with fraud and privacy abuses in the digital advertising industry. “TrustX,” unveiled on Monday by Digital Content Next, a trade association of online publishers, (and already…… Continue reading TrustX intentions might help fix digital advertising for publishers — and users

background · explanations

Concerning the future of news: Three views, two requirements and an inflection point?

  By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from multiple services and sources. News organizations – legacy and new – would like to be the best-possible source for those users to receive a timely diet of information that matters. Now, people on…… Continue reading Concerning the future of news: Three views, two requirements and an inflection point?