LINK TO THIS POST In several descriptions of the Information Trust Exchange, the word "signaling" is used. This post provides some context, and also introduces a new acronym -- "CHEDDAR." Academic and marketers earn degrees and spend careers trying to understand what makes an advertisement effective -- either directly selling a good or service, or… Continue reading What do we mean by “signaling” in talking about web advertising, and what’s CHEDDAR?
What is “data leakage”? It’s when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user. Once they’ve done so, they can sell advertising to brands and “find” those users at all kinds of websites, rather than on the website where they started. The…… Continue reading “Data leakage”: What happens when ad-tech companies get ahold of a publisher’s user information through cookies?