Uncategorized

BOOK: Q&A with Julia Cage, author of “Saving the Media”

Julia Cagé is an economics professor at Sciences Po Paris. This month (April, 2016), her book, “Saving the Media: Capitalism, Crowdfunding and Democracy,” was published in English translation by an imprint of the Harvard University Press. This Q-and-A interview was conducted April 22, 2016 by Bill Densmore, director of the Information Trust Exchange project.  Email:…… Continue reading BOOK: Q&A with Julia Cage, author of “Saving the Media”

advertising · explanations

The switchyard analogy: Managing anonymous user data to send relevant ads to proper destinations

Are Audience Profile Books and the Information Trust Exchange marketplace  like a railroad switchyard? In a railroad switch yard trains come in from all over the place and box cars of goods are switched around and made up to different trains and then go on their way. Imagine in our digital world that a “boxcar” represents…… Continue reading The switchyard analogy: Managing anonymous user data to send relevant ads to proper destinations